Don’t we all wish we could do it all? Accomplish every dream? This has been one of the most difficult realizations in my creative life. I think as creatives it’s normal for us to have many hobbies and interests, and to always want to develop and learn new things as artists. It’s been really hard for me to sort through all of these interests + passions and decide what it is I want to do with my creative career. It’s all to easy to look at all of the possibilities and think, “I want to do them all!” but the reality is that’s just not possible. If I want to be known for quality work that represents me; I need to choose a focus. I need to specialize. When I look at all of the creative people I admire, they have chosen a focus, a path, a unique representation of who they are, usually in one specific medium (for the most part).
I’ve been stuck in this paralyzing place of trying to decide between different areas to focus on for a freelance business. I’ve been trying to focus on too many things and the result has been not making significant progress at any one of them. In fact, not specializing right away has been a long process of often being left feeling stretched too thin and confused. Let me save you the time and energy by just telling you that flat out. :) In the past year I’ve done wedding planning, event styling, visual merchandising, photography, and interior design. While they are all similar in different ways, that’s a LOT of areas! They’ve all been valuable experiences and I’ve learned from each of them, but it’s time to focus. I’m ready to get serious and decide what my next step is going to be. I’m ready to take the risk.
It helps to remember that I’m not choosing what I’m doing for the rest of my life; I’m deciding what I’m going to do right now at this stage in my career. And that’s exciting! I’m going to wait to tell you more until my rebrand, so hang tight! I can’t wait to share with you.
And remember, you can’t do it all. It’s all about focus. Find your sweet spot and own it! :)